Web Experience Manager (Hybrid)

Location: Cambridge, MA (onsite T-W-Th)
Type: W2 Contract
Hours: Full-time hours
Duration: 3-6 months, with the possibility of extension
Compensation Range: $75 - 85 per hour

Cella is seeking an experienced Web Experience Manager for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend.

The Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.
 
Responsibilities:
Improve Online Experience

• Help design clear and intuitive website journeys, features for HCPs and patients.
• Ensure content is easy to understand, accessible, and consistent across brands.
• Guide brands on best practices for organizing information and making websites more user‑friendly and accessible.
• Drive UX Deep Dives with the Brand and Omnichannel Engagement lead
• Work with Engagement leads to deliver against Web feature requests

Improve Website Performance

• Identify issues that slow down site load times and work with our teams to fix them.
• Recommend ways to streamline pages, improve mobile experience, and reduce errors.
• Monitor ongoing site health and help address performance issues quickly.
• Review how users interact with key elements on the site-such as buttons, links, and page sections-and analyze traffic changes to recommend improvements that increase engagement.

Strengthen Measurement & Optimization

• Drive performance of website impact and compare over time, optimize for greater engagement and impact
• Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required
• Define what success looks like for each website (e.g., engagement, navigation, conversions).
• Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations
• Lead simple tests to understand what resonates with users.
• Improve discoverability with SEO/GEO

Support Governance & Compliance

• Promote consistent use of approved templates, content blocks, and component libraries.
• Ensure all digital efforts meet privacy, accessibility, and compliance standards.

Drive Ways of Working

• Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently.
• Help establish clear roles, processes, timelines, and quality standards.
• Work with Operations Hub and support workflows from content briefing through MLR and publishing.

Qualifications:

• 7+ years of experience improving websites, digital experiences, or online engagement.
• Experience working in pharma or healthcare, especially with HCP and patient audiences.
• Deep understanding of Search Optimization/discoverability e.g., GEO.
• Deep Experience with Adobe CMS, Adobe Analytics.
• A strong understanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content.
• Comfort working with analytics dashboards, interpreting trends, and making recommendations.
• Ability to collaborate across many teams and guide them toward best practices.
• Familiarity with regulated review processes (MLR) and digital compliance requirements.
  
  

JOBID: 022026-124822
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.