Sr. Growth Marketing Manager

Location: Telecommute
Job Type: Permanent
Compensation Range: $115,000 - 120,000 per year

We are seeking a data-driven Growth Marketing Lead to architect and execute a full-funnel growth strategy for a fast-growing, mission-driven patient financing company. In this remote, senior-level role, you will own performance marketing, funnel optimization, and campaign deployment to scale B2B provider enrollments and platform activation. Partnering closely with cross-functional leadership, you will transition the marketing function into a strategic, revenue-generating engine by building scalable, measurable ecosystems. This is a hands-on opportunity perfect for a performance marketer who thrives in experimentation and understands complex B2B2C acquisition models.

Responsibilities:

• Architect Growth Strategy: Build and lead the full-funnel growth strategy encompassing lead generation, provider enrollments, platform activation, usage, and credit sales.
• Own Paid Media & Budget: Manage the paid media ecosystem (search, social, programmatic, retargeting) and own budget allocation to maximize ROI and lower Customer Acquisition Cost (CAC).
• Drive Demand Generation: Generate high-quality provider leads (targeting 500-1,000 leads/month) through targeted campaigns, webinars, organic channels, and partner networks.
• Champion Experimentation: Design and execute a strategic testing roadmap, including A/B testing for landing pages, ad creatives, and audience segmentation to optimize conversion rates.
• Optimize the Funnel: Reduce drop-offs across the funnel (Lead → MQL → SQL → Enrollment) and develop lifecycle campaigns to increase daily usage and transactions among enrolled accounts.
• Cross-Functional Collaboration: Partner with Sales and Business Development to align messaging, lead scoring frameworks, and handoff logic, ensuring top-of-funnel efforts directly support sales goals.
• Analytics & Reporting: Collaborate with analytics teams to build performance dashboards, track KPIs (CPQL, enrollment efficiency, ROI), and forecast quarterly growth scenarios.
• Vendor Management: Oversee and manage relationships with external performance agencies and marketing tools. 

Qualifications:

• Education: Bachelor's degree in Marketing, Analytics, Business, or a related field.
• Experience: 7-10+ years of hands-on growth or performance marketing experience with a proven track record of driving lead generation and revenue in B2B or B2B2C environments.
• Technical Expertise: Deep, hands-on experience with paid search, paid social, conversion rate optimization (CRO), and attribution modeling.
• Analytical Mindset: Highly proficient in interpreting data, building dashboards, and analyzing KPIs to inform strategy and pivot campaigns when necessary.
• Systems Knowledge: Familiarity with CRM systems and lifecycle automation platforms (e.g., Salesforce, HubSpot, Marketo) and landing page testing systems.
• Strategic & Tactical Balance: Ability to act as a high-level strategic partner to executive leadership while remaining comfortable rolling up your sleeves to execute campaigns.
• Preferred Industry Background: Experience in fintech, healthcare technology, SaaS, or highly regulated financial environments is a significant plus.
  
  

JOBID: 052026-133432
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

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We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.