Marketing Lead

Location: Grand Rapids, Michigan
Job Type: Permanent
Compensation Range: $100,000 - 120,000 per year

We are looking for an experienced Marketing Lead to join our client's team based on Grand Rapids! As the North American Marketing Manager, you will spearhead integrated marketing and communication strategies. You will lead multi-channel initiatives-spanning digital communications, content creation, and product launches-to drive brand awareness and sales growth across the region.
 
Responsibilities:
1. Communications & Content

• Social Media: Lead NA channels by planning, scheduling, and publishing multi-format content and driving community engagement.
• Localization: Update regional websites to ensure tone and messaging reflect brand values while remaining market-appropriate.

2. Campaign Strategy & Collaboration

• Targeted Campaigns: Execute marketing initiatives tied to industry trends, product innovation, and cultural/sporting moments.
• Influencer & CSR: Research and activate local collaborations with influencers, academia, and corporate social responsibility programs.

3. Product Launches & OEM Support

• Launch Execution: Manage regional product launches, including PR, sales toolkits, photography, and segment-specific messaging.
• Sales Enablement: Support training for Direct and Independent Reps and lead messaging for OEM "graded-in" programs.

4. Events & Experiences

• Industry Events: Coordinate local trade shows, networking events, and customer-facing experiences.
• HQ Alignment: Spearhead annual trade shows in collaboration with the global HQ marketing team.

5. Digital & Performance Marketing

• Direct Outreach: Develop e-blasts and newsletters aligned with sales objectives and customer journey touchpoints.
• Optimization: Analyze website performance and regional search trends in partnership with the UK team to optimize content and product features.

Qualifications:

• Experience-Focused: "A seasoned marketing professional with over 7 years of experience in B2B regional marketing. You possess a sophisticated understanding of North American market channels and a track record of translating global brand vision into local success."
• Technical & Skills-Focused: "A multi-skilled lead proficient in digital marketing platforms, content creation, and large-scale event coordination. You combine a detail-oriented approach with the self-motivation required to initiate and manage comprehensive communications efforts across North America."
• Leadership & Culture-Focused: "A highly collaborative strategist who thrives in fast-paced, entrepreneurial environments. You excel at managing cross-functional teams and external partners while maintaining a sharp focus on budget compliance and strategic alignment."
  
  

JOBID: 012026-121496
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.