Growth Specialist

Location: Telecommute
Job Type: Contract
Compensation Range: $90 - 99 per hour

Our client is looking for a Growth Specialist to own the operational foundation of the lifecycle marketing ecosystem. This individual will serve as the subject matter expert (SME) for CRM operations, marketing automation, audience management, and Klaviyo, ensuring campaigns, journeys, and data-driven experiences are delivered accurately, efficiently, and at scale. Working closely with Lifecycle Strategy, Product, Tech, Analytics, Creative, and Operations teams, this role will translate marketing strategy into flawless execution while identifying opportunities to improve performance, automation, and growth.
 
Responsibilities:

• Serve as the primary SME and platform owner for Klaviyo, overseeing day-to-day CRM operations and ensuring timely, error-free deployment of all email and SMS campaigns.
• Build, manage, and optimize automated lifecycle journeys, including onboarding, transactional, retention, win-back, and promotional programs.
• Own campaign execution from intake through deployment, including audience setup, segmentation, personalization, scheduling, QA, approvals, and launch.
• Manage the CRM deployment calendar and ensure alignment with broader marketing, business, and operational priorities across locations.
• Partner closely with Product and Engineering teams on CRM integrations, data requirements, troubleshooting, platform enhancements, and roadmap prioritization.
• Execute testing plans across creative, messaging, audience segmentation, timing, frequency, offers, and journey design to drive continuous optimization.
• Monitor campaign performance, deliverability, audience health, and operational effectiveness, identifying opportunities to improve engagement and conversion.
• Maintain audience data, suppression logic, preference management, and customer attributes to ensure data accuracy and targeting effectiveness.
• Establish and document scalable CRM processes, QA standards, and operational best practices.
• Collaborate with Lifecycle Strategy, Analytics, Creative, Consumer Experience, and Operations teams to bring campaigns and customer journeys to life.
• Stay current on CRM, email, SMS, deliverability, and marketing automation best practices and recommend new capabilities to support growth.

Qualifications:

• 5-8+ years of experience in CRM Operations, Lifecycle Marketing, Marketing Automation, or Growth Marketing.
• Deep hands-on experience with Klaviyo required.
• Proven experience building and managing automated lifecycle journeys, triggered campaigns, and audience segmentation.
• Strong understanding of email, SMS, personalization, testing, and lifecycle marketing best practices.
• Analytical mindset with the ability to translate performance data into actionable recommendations.
• Excellent project management, organization, and cross-functional collaboration skills.
• Experience partnering with Product, Engineering, Analytics, Creative, and Marketing teams.
• Ability to thrive in fast-paced, ambiguous environments while building scalable processes.
  
  

JOBID: 062026-136625
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

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Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

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We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.