Marketing Execution and Platform Manager (Hybrid)

Location: Buffalo, NY (hybrid)
Job Type: 12-month W2 hourly contract
Compensation Range: $50-60/hr
Benefits: health/vision/dental, 401k, and more (https://shorturl.at/GMPcb)

We are looking for a Marketing Execution & Platform Manager who thrives at the intersection of technical precision and marketing strategy on behalf of our financial services client. As a key player within the US Card Product team, you won't just manage campaigns-you will build them. We need a hands-on architect who can navigate Salesforce Marketing Cloud and Adobe Experience Manager with ease, transforming high-level strategy into high-performing digital experiences. If you are a subject matter expert who loves to optimize, test, and scale, this is your opportunity to drive measurable impact in a fast-paced financial services environment.
 
Responsibilities:

• Build and deploy acquisition marketing directly in-platform, including email campaigns, direct mail programs, digital landing pages and platform hosted content.
• Own end to end campaign execution: build, QA, launch, testing, and optimization.
• Serve as the platform SME for acquisition marketing tools and execution standards.
• Execute customer focused and lifecycle targeted campaigns to drive acquisition and early engagement.
• Translate campaign strategy and creative into production ready executions.
• Coordinate campaign scheduling, deployments, and updates across channels.
• Partner with Product, Marketing, Communications, Legal, and Technology to ensure alignment and compliance.
• Design and execute A/B and incrementality testing, implementing changes directly in-platform.
• Monitor performance and apply data driven optimizations.
• Ensure adherence to financial services marketing regulations and internal controls. 

Qualifications:

• 5-8 years of experience in marketing execution, campaign operations, CRM, lifecycle marketing, or acquisition marketing, including 3+ years of hands-on platform-based campaign build and deployment experience.
• 5+ years of experience in marketing execution, campaign operations, CRM, lifecycle marketing, or acquisition marketing, with hands-on experience building and deploying campaigns in marketing platforms (Required platform experiences: Salesforce Marketing Cloud, Adobe Experience Manager, and Jira).
• Strong experience executing cross-channel acquisition campaigns across email, direct mail, landing pages, and digital channels, including QA, launch, testing, and optimization.
• Demonstrated ability to translate campaign strategy, creative assets, and business requirements into accurate, compliant, production-ready marketing executions.
• Experience partnering with Product, Marketing, Communications, Legal, Compliance, Technology, and vendor teams to manage campaign timelines, approvals, and deployments.
• Strong knowledge of campaign testing, performance monitoring, data-driven optimization, and compliance requirements in a regulated or financial services environment.
  
  

JOBID: JN-052026-133608
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.