Social Media Food Content Creator (TikTok and Instagram)

Location: Remote (EST preferred)
Job Type: 12-month W2 hourly contract; 35/hrs week
Compensation Range: $32-38/hr
Benefits: health/vision/dental, 401k, and more (https://shorturl.at/GMPcb)

We are searching for a motivated Social Media Content Creator (TikTok & Instagram) who is a self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for two of our clients' pizza brands. The ideal candidate is confident both on and behind the camera, savvy in graphic design for the digital space, and hyper-creative. They have a sharp eye for online trends, a genuine passion for the food industry, and are fired up about pioneering new creative tactics to drive engagement with Gen Z and millennial consumers. And, most importantly, they must love pizza!
 
Responsibilities:

• Social Listening: Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.
• Develop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that ladder back to brands' strategy.
• End-to-End Content Creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.
• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.
• Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution. 

Requirements:

• Portfolio showcasing food-related campaigns and content specifically on TikTok & Instagram.
• Bachelor's Degree preferred, not required.
• Minimum of 2-3 years' experience in content creation and/or social media management representing a brand or organization.
• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms - Instagram, TikTok and video editing knowledge required.
• Strong content creation skills that are distinctive and reflect the brand's strategy and voice.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Exceptional understanding of the social media landscape, including Instagram and TikTok.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.
• A passion for food, and comfortable preparing frozen foods into content-ready meals.

Preferred Experience:

• Experience using social listening and publishing tools.
• Previous experience working with large brands and partner agencies.
• Familiarity with paid social media content formats and performance metrics.
• Experience with food styling is a plus.
• Travel is potentially once per quarter.
  
  

Job ID: JN -052026-133394
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.