Location: West Palm Beach, Florida
Job Type: Permanent
Compensation Range: $120,000 - 125,000 per year
We are seeking a visionary and results-driven Director of Marketing to partner directly with the CEO and senior leadership to architect and execute a comprehensive growth strategy. In this high-impact role, you will be the driving force behind expanding our market share, elevating global brand awareness, and defining sharp competitive win strategies across multiple sales channels and high-growth verticals.
As an executive leader, you will own the marketing budget, oversee the evolution of all brand collateral, and guide the internal marketing team with clear strategic direction. You will bridge the gap between creative storytelling and commercial execution, ensuring every marketing initiative directly accelerates our broader business development goals. If you are a seasoned strategist who thrives at the intersection of brand building and revenue generation, we want you to lead our marketing organization.
Responsibilities
- Strategic Planning: Define and implement the overarching marketing strategy to position the company for growth in current and future marketplaces.
- Market Analysis: Conduct competitive benchmarking and research to identify customer needs, market factors, and technical requirements to shape opportunities early in the sales cycle.
- Business Development Support: Develop a diverse sales funnel, account capture plans, and differentiated management tactics to win new business and facilitate "gate reviews" for leadership.
- Brand & Content Management: Oversee the creation and approval of all company collateral, including white papers, press announcements, digital content, and traditional advertising materials.
- Omnichannel Execution: Utilize a mix of traditional outlets (events, PR, direct marketing) and emerging digital approaches (SEO/PPC, social campaigns, and viral marketing) to drive awareness.
- Stakeholder Collaboration: Partner closely with Sales and Business Development to coordinate new product launches, determine product highlights, and maintain relationships with the distributor community.
- Departmental Leadership: Manage the marketing budget based on ROI rationales and lead the professional development of marketing department staff.
Qualifications:
- Professional Experience: Minimum of two years of marketing experience in a B2B environment, with a proven track record of translating technical capabilities into customer benefits.
- Analytical Skills: Strong ability to perform price analysis, product line forecasting, and costing from inception to end-user.
- Communication & Content: Exceptional written and analytical skills with the ability to create high-impact sales support materials, presentations, and sell sheets.
- Technical Proficiency: Strong computer skills, including database management; experience with graphics and desktop publishing software is a significant plus.
- Operational Excellence: Demonstrated attention to detail, strong research skills, and the ability to work in a fast-paced environment with evolving project timelines.
JOBID: 052026-132846
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
