Content Manager, B2B Growth Marketing (Remote)

Location: Telecommute
Job Type: Contract
Compensation Range: $50 - 54 per hour

A leading national omnichannel B2B retailer is seeking a Growth Content Manager to drive organic traffic, engagement, membership, and conversions. In this role, you will leverage content as a growth engine-combining human creativity with cutting-edge AI technology to produce high-performing long- and short-form content. You will also lead Agentic Engine Optimization (AEO) and traditional SEO strategies to ensure the brand dominates traditional and AI-powered search discovery.

Responsibilities:

• Content Strategy & Execution: Plan, create, and manage quarterly B2B content calendars in collaboration with marketing, SEO/AEO, internal teams, and external agencies.
• AI & Workflow Optimization: Own AI prompting and workflows (using tools like ChatGPT and Gemini) to produce efficient, high-quality content; refine processes, templates, and governance while adding a vital human touch to align with brand voice.
• AEO & SEO Growth: Identify content opportunities based on search trends, customer insights, and citation opportunities to boost visibility in traditional search and AI discovery engines.
• Performance & Testing: Set clear goals to track traffic, leads, and conversion metrics; use a test-and-learn approach to continually optimize topics, messaging, and CTAs.
• CMS & Asset Management: Edit, update, and govern content within enterprise CMS platforms; source or generate on-brand imagery in collaboration with design teams.

Qualifications:

• Experience: 5+ years in content management, including 3+ years in B2B e-commerce/digital environments and 3+ years working with creative agencies.
• Education: Bachelor's degree in Journalism, Creative Writing, Marketing, or a related field.
• Tech Savvy: Hands-on experience with enterprise CMS platforms (e.g., Adobe Experience Manager) and AI LLMs (Gemini, ChatGPT, etc.).
• Data-Driven Mindset: Proven track record of setting content KPIs, analyzing performance data, and implementing continuous optimizations.
• Core Competencies: Strong initiative, comfortable operating autonomously in fast-paced/ambiguous environments, with a test-and-learn growth mindset.
  
  

JOBID: 102026-163807
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

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We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.