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The State of AI in Creative and Marketing Work

Expert Perspective Series
AI is already in the workflow, but the operating model is still catching up.

In Cella’s latest Expert Perspective Series report we asked marketing and creative professionals what's really happening once AI starts impacting daily work, beyond the big announcements and pilot programs.

Their take? AI is woven throughout the workflows – in fact, it’s surging – but there are still bumps in the road with governance, measurement and ownership trailing behind.

Discover the new report: The State of AI in Creative and Marketing Work.

What You’ll Learn:

  • The Accountability Gap: 82% use AI daily, but 43% lack a clear owner to manage quality, guardrails and standards.
  • Speed Without Measurement: 74% cite speed as AI’s biggest impact, yet only 20% track output with KPIs.
  • Unchecked Shadow AI: 38% use unapproved AI—led by directors. Spot your risk exposure before it surfaces.

Complete the form to explore insights in Cella’s latest Expert Perspective Series report today!

Missed episode 1 in Cella's Expert Perspective Series? Click here to check it out.

Cella helps companies of all sizes bridge the gap between AI adoption and scaling it for success. When you’re ready to build the operating model that matches your long-term goals,

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