Location: Oreland, Pennsylvania
Job Type: Permanent
Compensation Range: $250,000 - 300,000 per year
You will lead the marketing evolution for a highly profitable, financial innovator that is reshaping the life insurance and wealth management landscape. Partnering directly with executive leadership, you will architect a data-driven B2B outreach strategy while continuing to optimize a highly successful legacy consumer channel. This is a rare opportunity to build and scale your team within a dynamic, agile enterprise that heavily rewards long-term value creation and strategic innovation.
Responsibilities:
- Architect and execute a comprehensive B2B marketing strategy to engage financial advisors and wealth managers, driving top-of-funnel lead generation.
- Collaborate closely with sales leadership to ensure marketing initiatives directly support the organization and drive closed intermediary partnerships.
- Provide strategic oversight to the D2C marketing engine, transitioning legacy media into modern connected-TV and digital optimization frameworks.
- Direct, mentor, and expand the current marketing team by defining future headcount needs and building a business case for structural growth.
- Oversee the successful launch of enterprise marketing automation tools, ensuring seamless alignment with customized, proprietary CRM platforms.
Qualifications:
- Extensive marketing leadership experience within insurance distribution, financial services, wealth management, or life settlements.
- Proven track record of taking over a functioning team, scaling it, and building vital B2B intermediary marketing infrastructure.
- Strong omnichannel fluency in both direct-response consumer marketing and complex B2B relationship-building.
- Commitment to working onsite five days a week in the headquarters to foster in-person collaboration and executive alignment.
- Bonus Points: Familiarity navigating and succeeding within unique, privately owned, or founder-led corporate environments.
JOBID: 082026-143948
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Any consideration of a background check would be an individualized assessment based on the applicant or employee's specific record and the duties and requirements of the specific job.
