Location: San Diego, California
Job Type: Permanent
Compensation Range: $170,000 - 210,000 per year
Step into a high-visibility leadership role where you will directly influence customer acquisition and revenue growth for an industry-leading financial services brand. As Vice President of Marketing, You will translate strategic vision into an innovative, omni-channel marketing engine that empowers small businesses with fast, practical access to capital. By building a disciplined approach to demand generation and aggressive experimentation, you will scale a major brand while maintaining the responsive, human experience that sets the company apart.
Responsibilities:
- Convert high-level strategic roadmaps into dynamic, production-level campaigns that acquire and retain commercial customers.
- Direct and scale an expansive omni-channel mix, including search, paid social, TV/CTV, direct mail, and influencer networks.
- Manage a multi-million-dollar marketing budget, relentlessly optimizing for customer acquisition cost (CAC) and return on ad spend (ROAS).
- Lead high-velocity testing across emerging formats to maintain a competitive edge and capture high-intent demand.
- Collaborate with data teams to refine attribution modeling in GA4, delivering reliable metrics to executive leadership.
- Guide internal teams and external agencies to a predictable cadence of accountability, execution, and measurable results.
Qualifications:
- 10+ years of progressive marketing experience, including 3-5 years in a senior leadership role managing multi-channel strategy for major brands.
- Deep hands-on expertise across digital and traditional media ecosystems, specifically Google's suite of performance products, paid social, and linear/CTV.
- Proven financial acumen with deep experience managing large budgets, understanding unit economics, and driving ROI through rapid testing.
- Dynamic execution mindset with exceptional cross-functional communication and people-management skills.
- Bonus Points: Experience in fintech or highly regulated financial services, lifecycle marketing, brand positioning, and modern MarTech platforms.
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
