Senior Marketing Analytics Specialist (Pharma)

Location: 100% Remote (Must work regular business hours aligned to the EST time zone)
Position Type: Full-Time, 1-Year W2 Contract
Pay Rate: $86.00/hr - $90.00/hr

Cella is seeking a Senior Marketing Analytics Specialist to lead sophisticated analytical initiatives for a global healthcare leader. You'll serve as a vital link between marketing and sales, turning complex data into clear, actionable insights that directly influence business decisions.
 
Responsibilities:

• Conducting Advanced Analytics: Perform marketing mix modeling, ROI analyses, and promotional responsiveness evaluations across digital, virtual, and traditional sales force channels.
• Optimizing Brand Strategy: Partner with Marketing and Sales teams to bridge data and execution, ensuring strategic insights directly inform call plans, digital campaigns, and commercial resource allocation.
• Analyzing Digital & Field Campaigns: Conduct ongoing, in-campaign digital analytics (covering email, banners, mobile, and alerts) and consumer database performance to optimize tactics in real time.
• Integrating Disparate Data Insights: Synthesize findings from market research, forecasts, and deidentified patient claims data into unified, compelling strategic recommendations.
• Cross-Functional Collaboration: Communicate analytical findings effectively to internal stakeholders, ensuring data recommendations are fully integrated into business tactics.
• Data & Vendor Management: Build departmental knowledge on analytical methodologies and collaborate with high-quality third-party digital agencies.

Qualifications:

• Bachelor's degree with 7+ years of marketing analytics experience using relevant industry data sources, OR Master's degree with 5+ years of relevant analytical experience.
• Strong background working within a large pharmaceutical manufacturer (strongly preferred).
• Hands-on experience analyzing large, deidentified patient claims data sets (strongly preferred).
• Familiarity with CardioRenal Metabolic or other Metabolic therapeutic areas (strongly preferred).
• Proficiency in statistical programming with R, Python, or SAS.
• Strong expertise in data extraction tools (SQL) along with Excel and PowerPoint.
• Demonstrated track record in advanced analytics techniques (multivariate analysis, promotional responsiveness, ROI modeling).
• Experience with digital analytics (non-personal marketing tactics like email, mobile, banner ads) and consumer marketing databases.
• Outstanding interpersonal and communication skills with a proven ability to translate complex data into business recommendations.
• Exceptional organizational skills with the ability to manage multiple complex analytical projects simultaneously.
• Must be able to work standard business hours aligned to the Eastern Standard Time (EST) zone.
  
  

JOBID: 102026-165611
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Skills:
sales force,advanced analytics,analytical methodologies,brand planning,Business Analytics,statistical methodologies,marketing,marketing mix modeling,pharmaceutical industry,predictive modeling,resource allocation,ROI analyses,Sales,promotional,marketing strategy


Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.