Location: Hoboken, New Jersey
Job Type: Contract
Compensation Range: $35 - 45 per hour
Our client is seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using our proven conversion-driven and brand-building products. Reporting to a Senior Manager, Account Strategy, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction. This position blends strategic planning and tactical execution, requiring deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You will serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day client interactions and contributing to revenue growth through strategic recommendations.
Responsibilities:
- Strong executor and consultative partner within a defined scope.
- Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
- Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
- Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
- Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
- Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
- Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
- Confidently presents strategic upsell recommendations to drive incremental revenue.
- Demonstrates strong executive presence when presenting upsell opportunities to clients and agencies.
- Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.
- Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance.
Qualifications:
- Bachelor's Degree in Business, Marketing, Communication, or related area.
- 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic.
- Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.
- Proven client-facing experience with proactive risk identification and solution development.
- Excellent verbal and written communication, with strong presentation skills.
- Strong project management capabilities and ability to thrive under pressure, managing multiple priorities.
- High comfort navigating rapidly evolving environments and ambiguous situations.
- Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI.
Preferred Qualifications:
- Master's Degree in Business, Marketing, Communication, or related field.
- Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
- Proven track record of influencing advertiser investments in media strategies.
JOBID: 042026-130997
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
