Location: Hoboken, New Jersey
Job Type: Contract
Compensation Range: $60 - 70 per hour
We are seeking a Senior Marketing Manager to lead the end-to-end strategy and execution for a high-priority co-branded credit card program. In this high-impact role, you will champion a marquee member benefit—the 5% cash back offering—and sit at the vital intersection of membership, financial services, and product marketing. You aren’t just managing a product; you are the architect of the full customer lifecycle, driving growth from initial acquisition through long-term engagement and retention.
Reporting to the Director, you will serve as the primary lead for cross-functional initiatives and the day-to-day manager of a key external financial partner. Your mission is to balance partnership dynamics with aggressive marketing goals to increase program usage and maximize long-term customer value. If you are a strategic marketer with a deep understanding of the financial services landscape and a passion for building high-value customer relationships, we want you to drive our program’s success.
The ideal candidate brings deep expertise in credit card or financial services marketing, excels at managing complex partner relationships, and thrives in a fast-paced, highly cross-functional environment.
Responsibilities:
- Lead end-to-end product marketing strategy and execution for a co-branded credit card program, including acquisition, onboarding, engagement, and retention.
- Own and manage the external financial partner relationship, serving as the primary marketing point of contact and ensuring alignment on strategy, campaigns, and performance goals.
- Partner closely with internal financial services teams and external partners to align on business priorities, regulatory considerations, and customer experience.
- Develop and execute integrated, multi-channel marketing campaigns across owned channels (CRM, site, app), paid media, and partner channels.
- Define and optimize the customer lifecycle journey, including onboarding flows, usage triggers, and retention strategies to maximize lifetime value.
- Collaborate cross-functionally with Product, Analytics, Brand, Media, Creative, Legal, Compliance, and Site teams to deliver seamless and compliant customer experiences.
- Translate data and insights into actionable strategies, continuously testing and optimizing campaigns to improve key performance indicators such as application conversion, activation rates, spend, and retention.
- Manage marketing inputs for partner assets, approvals, and compliance requirements, ensuring alignment across internal and external stakeholders.
Qualifications:
- 5+ years of experience in product, growth, or brand marketing, preferably within credit cards or financial services.
- Proven ability to manage external partners or financial institutions and influence cross-functional stakeholders.
- Strong understanding of credit card marketing fundamentals, including acquisition and lifecycle management.
- Experience developing and executing integrated, multi-channel campaigns across owned and paid channels.
- Data-driven mindset with the ability to translate insights into performance optimization.
- Excellent project management and organizational skills, with the ability to manage multiple complex initiatives.
- Strong cross-functional collaboration and communication skills, with experience working across marketing, product, legal, and compliance teams.
- Bachelor's degree required; MBA preferred.
JODID: 042026-130027
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
