Location: Telecommute
Job Type: Contract
Compensation Range: $50 - 55 per hour
Are you a strategic B2B marketer ready to step into a high-visibility leadership role as the dedicated "CMO" for a major Financial Services vertical? We are looking for a scrappy, results-driven Senior Field Marketing Manager to own end-to-end demand generation, execute high-impact regional events, and drive alignment with enterprise sales leaders! If you thrive in fast-paced tech environments and love bringing go-to-market strategies to life, this is your chance to make an immediate, high-level impact.
Responsibilities:
- Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account. executives, business development representatives, partners, digital marketing and global programs team.
- Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals.
- Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution.
- Designing and executing company-hosted webinars and in-person events to reach prospects and customers.
- Creating new programs for account-based marketing and pipeline acceleration.
- Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits.
- Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
- Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline.
- Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Financial Services industry marketing.
- Work cross-functionally to create campaigns-in-a-box for Financial Services specific use cases that are not covered by the global campaigns team.
- Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
- Enable the Financial Services sales, BDR and partner teams on campaigns, key messages, and marketing programs.
- Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts.
- Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI.
Qualifications:
- Experience: 7+ years in B2B Demand Generation or Field Marketing within fast-paced enterprise software/tech environments.
- Industry Focus: Prior experience marketing to Financial Services (CIOs, Enterprise Transformation leaders) is highly preferred, or direct exposure to ERP/Process Mining competitors (e.g., UiPath, Oracle, SAP).
- Mindset: "Scrappy" startup energy paired with strategic capabilities. Comfortable stepping into an execution-heavy role from A to Z (writing copy, setting up events, running project boards) without relying on large supporting team layers.
- Tool & Systems Familiarity: Salesforce.com (funnel analysis/reporting), Google Workspace, and project tracking platforms (e.g., Monday.com).
- Soft Skills: Exceptional public speaking and presentation skills for executive sales team meetings.
JOBID: 092026-145388
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
