Paid Media Marketing Specialist

Location: Fully Onsite in New York, NY (10036); Monday - Friday, 9:00 AM - 6:00 PM.
Contract Duration: 9-Month W2 Contract (Full-Time hours).
Compensation Range: $40.00 - $44.00/hour (max)

Are you a data-driven marketer looking to drive growth and user acquisition for a top direct-to-consumer entertainment brand? Join this high-energy team as a Paid Media Marketing Specialist! In this dynamic role, you will get hands-on experience setting up, optimizing, and monitoring high-impact paid media campaigns to see direct engagement metrics in real-time.
 
Responsibilities:

• Upload, schedule, and execute campaigns across various paid media managers and platforms, focusing primarily on search engine marketing (SEM) and app campaigns (Google Ads, Apple Ads, YouTube).
• Monitor performance metrics against established KPIs, benchmarks, and campaign pacing to optimize outcomes.
• Generate fresh audience targeting ideas, build campaigns, and deliver data-backed recommendations for optimization.
• Update, format, and present regular performance reports to broader marketing teams and leadership.
• Partner closely with platform channel owners and external vendors to keep buying techniques aligned with evolving platform capabilities.
• Cross-collaborate with internal departments to communicate campaign progress, updates, and key learnings.

Qualifications:

• Education: Bachelor's Degree required.
• Experience: 1-3 years of hands-on paid media experience within an agency or in-house team, with a strong focus on direct-to-consumer growth/acquisitions.
• Platform Expertise: Proven experience using ad platforms such as Google Ads, Apple Ads, and DV360.
• Technical & Analytical Skills: Solid grasp of media math, advanced proficiency in G-Suite, and hands-on experience with project management platforms like Asana.
• Bonus Qualifications: Prior exposure to upper-funnel awareness campaigns, experience with Mobile Measurement Partner (MMP) tools like Kochava or AppsFlyer, or a background in the entertainment space.
• Soft Skills: Highly organized, proactive problem solver with strong interpersonal skills and the ability to multi-task in a fast-paced environment.

JOBID: 092026-145792
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.