Location: Telecommute
Job Type: Contract
Compensation Range: $44.50 - 49.50 per hour
We are seeking a Search Performance Manager to analyze and optimize paid search campaigns for retail and supplier partners. This role will focus on driving campaign performance, revenue growth, and product effectiveness through data-driven search strategies and recommendations.
The Search Performance Manager will work closely with Sales, Account Management, Campaign Management, and Ad Tech/API partners to develop and implement search strategies, optimize campaign performance, manage budgets and bids, and provide actionable reporting and insights. The ideal candidate combines strong analytical skills with hands-on experience in retail media and paid search marketing.
Responsibilities:
- Analyze paid search campaign performance and develop recommendations to improve efficiency, revenue, and overall campaign results.
- Develop and implement search strategies aligned with supplier and marketing objectives.
- Manage and optimize campaign budgets, bids, keyword targeting, and account configurations.
- Monitor campaign performance and identify opportunities for optimization across search programs.
- Partner with Sales and Account Management teams to understand business objectives and translate them into actionable search recommendations.
- Collaborate with Campaign Management and Ad Tech/API partners to support campaign execution and resolve performance or configuration issues.
- Analyze large datasets to identify trends, opportunities, and areas for improvement.
- Build and maintain performance reports and dashboards that communicate campaign results and actionable insights.
- Present recommendations and performance insights to internal stakeholders and supplier partners.
- Use data and performance trends to inform recommendations for search product improvements.
- Manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.
- Stay current on paid search, retail media, marketplace advertising, and search performance trends.
Qualifications:
- 3+ years of experience in paid search, search marketing, retail media, digital advertising, or a related field.
- Hands-on experience analyzing and optimizing paid search campaigns.
- Experience working within retail media, e-commerce advertising, or marketplace environments.
- Strong proficiency in Microsoft Excel, including the ability to analyze large datasets and build performance reporting.
- Strong understanding of search marketing fundamentals, including keyword targeting, bidding, budgets, campaign structure, and performance optimization.
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
- Experience working cross-functionally with Sales, Account Management, Campaign Operations, Ad Tech, or similar teams.
- Excellent communication skills and the ability to clearly present performance insights and recommendations.
- Strong attention to detail and ability to manage multiple campaigns and priorities simultaneously.
Top 3 Must-Haves:
- Advanced Excel / Data Analysis - Strong ability to analyze campaign data, identify trends, and develop actionable insights.
- Retail Media Experience - Experience working with retail media, e-commerce advertising, marketplace media, or supplier advertising.
- Search Marketing - Hands-on experience with paid search campaign strategy, optimization, keyword targeting, bidding, and performance analysis.
Preferred Qualifications:
- Experience working with retail media networks or marketplace advertising platforms.
- Experience supporting CPG, food, grocery, or other consumer product suppliers.
- Familiarity with search advertising APIs, ad tech platforms, or campaign management tools.
- Experience developing client- or supplier-facing performance recommendations.
- Experience with SQL, Tableau, Looker, Power BI, or other analytics/reporting tools.
- Bachelor's degree in Marketing, Business, Analytics, Advertising, or a related field.
JOBID: 102026-162050
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
