Location: Los Angeles, California
Job Type: Contract
Compensation Range: $55 - 67 per hour
Working under the guidance of the Executive Director of Global Marketing & Social Analytics, the Senior Manager is a pivotal figure in advancing data-driven strategies for both domestic and international theatrical marketing. In this role, you will spearhead high-level analysis, testing, and insight generation to refine campaign direction, creative output, and media investments across global markets.
Responsibilities:
- Strategic Insight Delivery: Architect and deliver compelling, data-backed reports that empower creative, technical, and executive leaders to make informed business decisions.
- Campaign Optimization: Execute sophisticated analyses to prioritize resources and evaluate the effectiveness of global paid and organic marketing efforts.
- Media Experimentation: Direct the design and implementation of marketing experiments across U.S. and global territories, partnering with cross-functional teams to test new growth strategies.
- Platform Deep-Dives: Utilize advanced analytics suites to perform exhaustive reviews of platform performance and translate digital creative testing into actionable intelligence.
- Performance Synthesis: Consolidate data from brand lift research, audience sentiment, and box office results to provide a roadmap for future marketing tactics.
- Creative Collaboration: Partner with creative teams to optimize asset rotation for digital and broadcast media based on real-time performance metrics.
- Audience Sentiment Monitoring: Track live social media discourse and digital trends to pinpoint shifts in consumer behavior and emerging technologies affecting the film industry.
- Market Intelligence: Identify industry shifts and conduct competitive benchmarking to support long-term tactical planning.
- Agile Research: Lead high-priority, ad-hoc research and reporting projects that address immediate business needs and shape future theatrical landscapes.
- Data Advocacy: Act as a strategic advisor to internal teams, championing data literacy and promoting an insight-first culture throughout the company.
Qualifications:
- Professional Background: Minimum of 6 years in data-centric roles, including a minimum of 2 years of experience at a major film studio, streaming service, or specialized theatrical marketing firm.
- Strategic Project Management: Demonstrated success in spearheading and delivering comprehensive analytics initiatives and consumer insights for both domestic and international markets.
- Analytical Expertise: Deep proficiency in designing marketing experimentation frameworks, evaluating campaign ROI, and driving performance improvements.
Required Technology & Tools
- Social and search data collection tools.
- Marketing testing frameworks.
- Performance optimization platforms.
OPEN TO CANDIDATES IN LA
JOBID: 012026-122216
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
