Location: Telecommute
Job Type: Contract
Compensation Range: $53.00 - 63.94 per hour
The Talent Marketing Team is looking for a data-driven Talent Marketing Manager or Senior Specialist to execute regional employer branding and talent marketing initiatives for the AMER Public Sector business. This role focuses on impactful, multi-channel campaigns that position the company as an employer of choice for talent supporting government, military, aerospace, and mission-focused sectors.
Because public sector hiring involves highly technical audiences and strict regulatory environments, this role requires someone who is exceptionally process-driven, detail-oriented, and curious about understanding specialized talent audiences. You'll manage multiple campaigns and initiatives on tight deadlines to help attract the people supporting critical public-sector work.
Core Responsibilities & Scope:
- Drive Multi-Persona Recruitment Marketing: Design and execute candidate lead-generation campaigns across both go-to-market and technical pipelines, leveraging channels such as LinkedIn, paid digital, talent newsletters, niche industry platforms, and specialized tech events.
- Curate High-Impact Events: Plan and deliver standout virtual and in-person recruitment events-from networking mixers and executive dinners for enterprise sellers to product demos and thought leadership panels-managing end-to-end promotion, logistics, and follow-up sequences.
- Craft High-Impact, Brand-Aligned Narratives: Translate complex business and product value propositions into tight, crisp, persuasive messaging. Flex seamlessly into brand voice guidelines to write compelling copy for candidate collateral, executive messaging, and campaign narratives that persuade both commercial and technical audiences.
- Experiment & Measure Full-Funnel Impact: Treat talent marketing like a laboratory. Move beyond standard playbooks by testing new campaign hypotheses, monitoring industry benchmarks, and leveraging campaign analytics to continuously iterate on strategy and cost-per-hire efficiency.
- Operate AI-Native in Daily Workflows: Lead the agentic transformation by embedding modern AI tools and workflow automation into your daily rhythm-from audience segmentation and campaign copywriting to creative ideation and workflow efficiency.
- Drive Agile, End-to-End Execution: Flex effortlessly across the full marketing spectrum-from event logistics and operational setup to creative copywriting and content proofreading. Partner proactively with Sales, Engineering, and Corporate Brand stakeholders, as well as your Talent Marketing peers, navigating shared ownership with strong alignment and receptivity to feedback.
- Develop Compelling Talent Collateral: Contribute high-converting talent marketing assets, including candidate landing pages,employee spotlight stories, compensation/growth narrative guides, and organic social content.
Minimum Requirements:
- 5-7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment, or Communications is a plus).
- High Attention to Detail: Proven track record of following specific, rigid processes and navigating detailed workflows,
- Market Attunement & Independent Research: A disciplined habit of staying ahead of tech, AI, and talent market dynamics. Proactively uncovers data and industry trends without needing prompts, connecting external developments directly to recruitment marketing strategies.MarTech Experience: In-depth, practical experience running campaigns inside tools like Marketing Cloud, LinkedIn Campaign Manager, Google Analytics, and social media management platforms.
- Analytical & Execution-Focused: A metrics-driven professional who loves looking at daily campaign data to optimize performance and maximize conversion rates.
- Project Management: Strong organizational skills to seamlessly manage event logistics, coordinate creative asset production pipelines, and meet tight deadlines.
- Collaborative Mindset: Proven ability to operate with autonomy while thriving in consultative partnerships. Receptive to direction and constructive feedback, with the composure to champion ideas persuasively while supporting decisions owned by partner teams.
Preferred Qualifications:
- Slide Design & Visual Storytelling: Proficiency in building crisp, professional presentations and decks (Google Slides/PowerPoint) to present data or campaign concepts clearly to internal stakeholders.
- Design Aesthetic & UX Savvy: Experience optimizing candidate-facing touchpoints (e.g., building high-converting Web-to-Lead forms, creating landing pages) with a sense of clean user experience and visual layout.
- CMS & Digital Experience: Experience editing and maintaining content within Content Management Systems (e.g., WordPress or similar enterprise CMS), alongside email automation and Web-to-Lead workflows.
- Copyediting: Strong written communication skills with a talent for proofreading, editing, and ensuring flawless grammar and compliance across all external talent assets.
- Creative Problem Solver: A natural curiosity to push boundaries, experiment with new recruitment marketing formats (e.g., interactive content, video, innovative event styles), and challenge standard "cookie-cutter" marketing approaches.
- Familiarity with Design Tools: Light-to-medium experience using creative design tools (like Canva, Adobe Creative Suite, or Figma) to quickly tweak or format visual assets on the fly.
Qualifications:
- 5-7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment is a plus).
- High Attention to Detail: Proven track record of following specific, rigid processes and navigating detailed workflows-essential for the highly regulated public sector environment.
JOBID: 092026-146539
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
