Location: Telecommute
Job Type: Contract
Compensation Range: $40 - 45 per hour
We are looking for an Associate Brand Manager to lead campaign execution and drive brand growth for our client. Key responsibilities include managing budgets, analyzing market performance, and supporting the annual marketing plan. You will collaborate cross-functionally to launch new products, deliver sales communications, and execute promotional programs. If you are a proactive leader ready to own brand initiatives from concept to delivery, apply today!
Responsibilities:
Strategy & Execution
- Brand Strategy: Assist in developing annual marketing plans, brand strategy, and Integrated Commercial Planning to meet sales and profit goals; prepare for monthly Pre-Commercial Reviews.
- Campaign Implementation: Coordinate advertising, digital/social creative, shopper activations, coupons, and promotional tactics.
- Product Launches: Lead and launch new pack and flavor line extensions, manage SKU rebrand transitions, and plan upcoming product launches for the women's wellness portfolio.
Analytics & Financials
- Business Analytics: Evaluate market conditions, competitor performance, and industry trends using syndicated consumption reporting, scanning/panel tracking tools, and secondary data sources.
- Budget Management: Own the brand marketing budget; phase monthly expenditures in enterprise resource planning (ERP) software and financial tracking files, reconcile actual vs. planned expenses, and align monthly with cross-functional partners.
Cross-Functional Leadership
- Stakeholder Collaboration: Partner with Customer Development and Sales teams to deliver sales communications, customer-specific marketing, and new product launch support.
- Partnership Management: Manage agency partnerships to drive creative development and collaborate with external licensing partners.
Qualifications:
- Functional Skills: strong analytical skills, with the ability to translate market dynamics into actionable tactics.
- Strategic Skills: Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights.
- Strong proficiency in Excel, PowerPoint, Word.
- Ability to prioritize in a fast-paced environment.
- Energy & Drive: self-starter, independent thinker, action oriented, strong passion for results.
- Organizational Positioning Skills: Strong presentation skills & written communications, ability to interact successfully with senior management.
- Personal & Interpersonal Skills: Customer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas.
JOBID: 062026-136081
#LI-CELLA
#LI-LS1
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
