Blog - Strategic Planning

• Principal Partnership Agencies (“PPAs”)

  by Cindy Ponce
• It’s Here! The 5th Edition of the In-House Creative Services Industry Report

  by Cindy Ponce
• CreativeExecs Spotlight: Amanda Froehlich

  by Rena DeLevie
• 2015 Performance Benchmarking and Customer Satisfaction Results—PartnerPulse Update

  by Cindy Ponce
• Defining Your Content Strategy—Do you have a clear understanding of what your customers want from you?

  by Tony Fernadez Jr
• An Outsider’s Inside Perspective: An Interview With Mike Papson

  by Andy Epstein
• Your creative team is thriving…Now what?

  by Cella Staff
• The Content Evolution: Is your In house agency ready for the next era in marketing?

  by Tony Fernadez Jr
• The Project Manager’s Role in Forecasting

  by Susan Thompson
• Centralization of Creative Teams—It Doesn’t Happen Overnight

  by Jackie Schaffer