Location: Irvine, California
Job Type: Permanent
Compensation Range: $200,000 - 250,000 per year
Step into a pivotal leadership role and define a category-creating consumer wellness brand from the ground up. You will hold complete autonomy over the brand narrative, creative direction, and consumer experience, partnering directly with executive leadership to scale a premium direct-to-consumer enterprise. Enjoy superior long-term upside with meaningful equity. Bring your aesthetic vision to life by leaning on an established international product development team that ensures reliable hardware execution and seamless user experiences.
Responsibilities:
- Develop and own the complete DTC brand foundation including positioning, mission, visual identity, tone of voice, and go-to-market strategy.
- Craft compelling, emotionally resonant brand storytelling that authentically connects with our core audience of modern women in the U.S.
- Build and manage a sustainable micro-creator ecosystem end-to-end: sourcing, partnership development, negotiation, campaign execution, and relationship building.
- Lead creative direction and visual decision-making: brief photographers, designers, and partners to ensure consistent, premium brand aesthetics.
- Develop and execute organic, community-focused marketing strategies to drive brand awareness, engagement, and loyalty.
- Collaborate cross-functionally to align brand, product, and consumer experience.
- Drive end-to-end execution with a hands-on approach, including copy development, content direction, and campaign delivery.
Qualifications:
- Proven experience building and scaling a direct-to-consumer brand in an early-stage, pre-launch, or pre-Series A environment.
- Deep intuitive understanding of U.S. consumer behaviors, lifestyle preferences, and cultural trends for women.
- Direct, hands-on expertise in developing and managing organic micro-creator partnerships outside of solely agency-led efforts.
- Exceptional aesthetic judgment with the proven ability to define brand voice, storytelling, and visual identity.
JOBID: 072026-139265
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
