Creative in-house teams have an unprecedented opportunity to prove their value. As they embrace operational best practices driven by data, metrics that matter, and embracing marketing technology that supports innovation across the organization.
What’s really on the minds of creative leaders? For 15 years running, Cella by Randstad Digital has asked them to tell us about the current state of the industry. The 2025 Cella Intelligence Report features the perspectives of hundreds of creative professionals who took this year’s survey. Their perspective on marketing technology, AI, operations, resourcing and creative analytics among other topics illuminated the evolution of the in-house agency, creative operations and how martech is transforming the way we do business.
View the report to discover detailed analysis of this year’s survey responses from our consulting experts:
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Future forward: What the evolution of the in-house agency looks like.
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X factor: You have a mountain of data, but are you using it correctly?
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The KPI question: Which metrics are the difference makers that drive performance?
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Technical support: Why AI technology isn’t the magic pill for creative operations.
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Mystery solved: Why speed alone can’t deliver quality content in a digital-first environment.
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Structural integrity: The key to turning around a financial model that’s resulting in inefficiencies.
