Illuminate by Cella

The Efficiency Effect: AI as the Engine of Strategic and Creative Innovation

Illuminate 2025 was unforgettable! From exploring how AI can be leveraged as a partner for innovation to why trust is currency when balancing customer expectations, Illuminate did not disappoint. Attendees were engaged in insightful discussions and roundtables and came away energized, inspired and equipped to implement what they learned.

Watch the video recap to get a taste of what Illuminate like – and make plans to be there next year!

What was on our minds?
  • Keynote speaker Jeremy Utley spoke on rethinking AI as a transformative, collaborative partner for idea generation and problem-solving
  • Exploring synthetic creativity and redefining our understanding of how AI accelerates but humans elevate
  • Trust is currency, and meeting customer expectations for personalization while respecting responsible data gathering is a must.
  • Creative roles are evolving, and upskilling has the potential to make the biggest impact for organizations.
And that’s just the start.

Curious to learn how these insights can spark new approaches in your organization? Our team can help you integrate AI thoughtfully into your creative workflows while ensuring your team retains its distinctive expertise. Contact us to learn more.
2025 Cella Intelligence Report

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